My not now so recent change in career sparked a new drive for information in me. Entering a new line of work reopened the pores of my professional curiosity, and working in an otherwise undefined, unregulated, undocumented and as yet largely unformed industry in a company that had not previously existed, even more so.
Information in the law is readily, though not freely, available. Reading into the profession is so important that young lawyers are sent to law school for two years before they start working but no such study is available for those starting out in young technology companies.
So where to look. A quick Google search for ‘starting a business’ produces 1,050,000,000 pages of information about leaving a job and starting out on your own (or joining in with someone who is doing the same). They will point you to Eric Ries’ The Lean Startup or the The Startup Owner’s Manual as being biblical texts in the world of high growth startups. Many others will try to convince you that for a monthly fee of only fifteen dollars, they will show you the keys to unlock incomes in the thousands per week from only a few hours of effort (probably from setting up just such websites).
It may not take you long to find the works of Tim Ferris, his ouevre of ‘four hour’ books, textbooks defining the many ways in which you can do anything you want much faster than you think if you think about the effect of your actions rather than the effort of them (the ‘Pareto chop’). A treasure trove of short cuts, high tales and more than a dash of charlatanism, it made an enjoyable seed for the dream bed of my career change from the law, even if it is hard to trust a man who preaches the four hour work week and works sixteen hours a day.
Eric Ries’ works set out a methodology for developing an idea from scratch. Like most of the books in this category they preach common sense, but when common sense is the know-how of the industry, it is reassuring to see it printed up and labelled as a text book occasionally. Follow Eric Ries, don’t follow Eric Ries, it doesn’t really matter but you will probably last longer if you do as he says (and does). His core principle is a straightforward one: rapidly experiment with one eye on the rate at which you are spending money. You may ask why anyone would have to write that down but unfortunately it is.
My route into this particular genre of literature was more mundane than most being via the management pages of the FT in which Luke Johnson (a serial entrepreneur who began his career by building up the Pizza Express chain of restaurants) writes a weekly column.
His pieces are heart-felt and engaging, much like his book Start It Up which sets out no methodology but is an unabashed call to arms for anyone thinking about starting a company. Every other page of the book is a full page quotation affirming the decision of anyone thinking about starting up a business (or pretty much doing anything else).
After one column I emailed him to ask, ‘when is the right time to leave the law and set out on my own’, to which he replied ‘Seize the day, Luke’. One of the kindest, shortest and most memorable emails, I have ever received.
Another writer, who has recently published his very charming book, Smart People Should Build Things is Andrew Yang, a one time New York corporate lawyer. He lasted about as long as I did in the law before turning his attentions to startups, working in a number of different as he puts it ‘low paid’ jobs before founding his own tutoring agency and selling it in his mid-thirties at a healthy profit.
He now runs a not for profit organisation called Venture for America which specialises in placing young, budding, would-be-entrepreneurs in startup companies in deprived areas of America such as Detroit. A great idea and an excellent book – what appeals the most about Yang’s style is his honesty. Aside from the apparent immodesty of the title, he writes not as Tim Ferris superhuman who has ‘hacked life’, redefined wealth, reclaimed time and made himself into the examplar of ability in every jurisdiction of existence, but instead he writes with the wary encouragement of a person who didn’t like being a lawyer, turned down short term success and made a life for himself not dictated by others. Not a work of literature, but I will come back to, many times again.